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Agenda / Short news

International Toyfair 28. of january . – 1st of february 2024 Hall 3A, Booth F-04 Attention – Fake mails Be aware of fake mails we have to deal... More

Interview with Heiko Hillig

Heiko Hillig is head designer at Naef. He has been working for our company for 27 years and has played a decisive role in shaping its history. No design object... More

Welcome “Talos”

Talos “Talos” by Peer Clahsen is a walnut wood object which, unlike many of his other designs, cannot be taken apart. The shape is reminiscent of a cube,... More

The classic play

The range of toys available to children today is endless, and the market share of electronic toys is growing enormously. These toys emit strong visual and... More

When toys come to life

Curtain up… It’s finally here! Share in the excitement for our new film in which our toys are the main characters. As an animated character,... More

Product upgrade

Sand pendulum makes tracks again The beloved sand pendulum is officially available again, with the attribute “Made in Switzerland.” It has been upgraded... More
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