General
Agenda / Short news
International Toyfair 1. – 5. of February 2023 Hall 3A, Booth F-04 Attention – Fake mails Be aware of fake mails we have to deal with lately. Never... More
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General
Competition at Virginia Tech
Over 100 students at Virginia Tech (VT) in Blacksburg, Virginia USA, have once again demonstrated their... More
General
The classic play
The range of toys available to children today is endless, and the market share of electronic toys is growing enormously. These toys emit strong visual and... More
General
When toys come to life
Curtain up… It’s finally here! Share in the excitement for our new film in which our toys are the main characters. As an animated character,... More
General
Product upgrade
Sand pendulum makes tracks again The beloved sand pendulum is officially available again, with the attribute “Made in Switzerland.” It has been upgraded... More
Products
Stapelsteine are here!
As of November 2020, Naef Spiele AG will be the official distributor in Switzerland of “Stapelsteine”. Are you not yet familiar with Stapelsteine? Well,... More
Events
Toyfair 2020
Of all the ways we can communicate with each other these days, nothing beats a personal exchange with our loyal clientele and potential customers. The... More
Editorial
Change of Management
We are pleased to announce that as of January 1st, 2020 Patrick Engeler has taken over the position of CEO from his father Hans-Peter Engeler. Hans-Peter... More
Editorial
The Right to Play
Children not only have the right to safety and education, but also to free-time, play and adequate rest. This is laid down in the UN Convention on the Rights... More
Editorial
Good things are worth waiting for
What do you think… how old is this toy? Of course it is new and was manufactured in 2019. But it is also... More