International Toyfair 1. – 5. of February 2023 Hall 3A, Booth F-04 Attention – Fake mails Be aware of fake mails we have to deal with lately. Never... More
The range of toys available to children today is endless, and the market share of electronic toys is growing enormously. These toys emit strong visual and... More
Sand pendulum makes tracks again The beloved sand pendulum is officially available again, with the attribute “Made in Switzerland.” It has been upgraded... More
As of November 2020, Naef Spiele AG will be the official distributor in Switzerland of “Stapelsteine”. Are you not yet familiar with Stapelsteine? Well,... More
Of all the ways we can communicate with each other these days, nothing beats a personal exchange with our loyal clientele and potential customers. The... More
We are pleased to announce that as of January 1st, 2020 Patrick Engeler has taken over the position of CEO from his father Hans-Peter Engeler. Hans-Peter... More
Children not only have the right to safety and education, but also to free-time, play and adequate rest. This is laid down in the UN Convention on the Rights... More