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Agenda

International Toyfair 2. – 6. of February 2022 Hall 3A, Booth F-04... More

The classic play

The range of toys available to children today is endless, and the market share of electronic toys is growing enormously. These toys emit strong visual and... More

When toys come to life

Curtain up… It’s finally here! Share in the excitement for our new film in which our toys are the main characters. As an animated character,... More

Product upgrade

Sand pendulum makes tracks again The beloved sand pendulum is officially available again, with the attribute “Made in Switzerland.” It has been upgraded... More

Stapelsteine are here!

As of November 2020, Naef Spiele AG will be the official distributor in Switzerland of “Stapelsteine”. Are you not yet familiar with Stapelsteine? Well,... More

Toyfair 2020

Of all the ways we can communicate with each other these days, nothing beats a personal exchange with our loyal clientele and potential customers. The... More

Change of Management

We are pleased to announce that as of January 1st, 2020 Patrick Engeler has taken over the position of CEO from his father Hans-Peter Engeler. Hans-Peter... More

The Right to Play

Children not only have the right to safety and education, but also to free-time, play and adequate rest. This is laid down in the UN Convention on the Rights... More
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