Update Coronavirus

Restrictions such as those we are currently experiencing give many of us the „gift“ of free time – time to play, perhaps? We at Naef continue to be... More

When toys come to life

Curtain up… It’s almost here! Share in the excitement for our new film in which our toys are the main characters. As an animated character,... More

Product upgrade

Sand pendulum makes tracks again The beloved sand pendulum is officially available again, with the attribute “Made in Switzerland.” It has been upgraded... More

Stapelsteine are here!

As of November 2020, Naef Spiele AG will be the official distributor in Switzerland of “Stapelsteine”. Are you not yet familiar with Stapelsteine? Well,... More

Toyfair 2020

Of all the ways we can communicate with each other these days, nothing beats a personal exchange with our loyal clientele and potential customers. The... More

Change of Management

We are pleased to announce that as of January 1st, 2020 Patrick Engeler has taken over the position of CEO from his father Hans-Peter Engeler. Hans-Peter... More

The Right to Play

Children not only have the right to safety and education, but also to free-time, play and adequate rest. This is laid down in the UN Convention on the Rights... More

New Products

Toy Fair Nuremberg 2019 For the 57th time, Naef was on exhibition at the Nuremberg Toy Fair from January 31st to February 3rd 2019, this time with the focus on... More
Weitere News laden